Articles

Practical writing on software for growing businesses.

What software really costs, when to build or buy, how to switch without the pain, and how to use AI well.

29 October 2026

You could be paying NZ$12,360 a year for staff who only log in to look. Check in an hour.

A 20-person business found 18 seats bought just to glance at another team's work. Export one user list, sort every seat, and stop paying for the glancers before your next renewal.
29 October 2026

Answer an enquiry a day late and you're 60 times less likely to reach the buyer. Find out how slow you really are.

US researchers timed 2,241 businesses. The average reply took 42 hours, and 23% never replied at all. This 15-minute audit shows which group you're in, and the four fixes that got a Kāpiti fencing firm replying inside an hour.
29 October 2026

One typo oversold the Olympics by 10,000 seats. Find the one in your spreadsheet first.

London 2012 organisers had to contact about 3,000 ticket buyers after one keystroke. This 20-question audit checks your pricing sheet, stock list or quote template for the same kind of mistake in under an hour.